A new conceptual framework for business-consumer relationships
Purpose The purpose of this paper is to investigate the complex of factors affecting the present and future of empowered consumer behaviour that has evolved in developed countries, and to apply the
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08/2007
• #Business Practices
Towards a Marketing Communications Model for Small Political Parties - A Primary Principles Strategic Perspective for Developed Countries
Purpose Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi-perspective interrelation of different dimensions of existing theory to eventually
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03/2011
• #Political Initiative
The Role of ‘Ethical Brand’ and Its Effects on Company Reputation
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that
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01/2010
• #Corporate Image and PR
An investigation of the corporate responsibility report assurance statements of the Big Four banks in Australia
The corporate responsibility report demonstrates an organisations commitment to sustainability. Currently, not much is known about the quality of the assurance statements of the corporate
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03/2015
• #Company Reporting
The Relationship between Ethical Brand and Company Reputation: The Malaysian Perspective
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that
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2010
• #Corporate Image and PR
Do Preferences for Fair Trade Rely on Ethical Arguments or Logos?
This paper investigates the effect of ethical labelling on consumer choice in the context offair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brandchoice.
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02/19/2016
• #Fair Trade
The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues
Consumer awareness about environmental problems is important in guiding their purchasing decisions. The aim of this research is to validate the moderating effect of environmental concern in two
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04/07/2021
• #Awareness
Respiratory health status of children from two different air pollution exposure settings of Sri Lanka: A cross-sectional study
Background Health effects due to air pollution is becoming a major public health problem with growing traffic congestion and establishment of small to medium scale industries with poor emission
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12/01/2013
• #Public Health