The Price of a Threat: How Social Identity Threat Influences Price Sensitivity
João is a reliable worker in a low-pay but quite stable job. Nonetheless, João is black, uneducated, and lives in a favela. No wonder he is highly sensitive to cues that threaten one or multiple
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2018
• #Discrimination
To Apologize, or not to Apologize? That is a Question - How Should an Organization Respond to Executive Employees’ Private Life Misconducts?
Crisis is a low-probability but high-impact phenomenon that hurts an organization’s credibility and reputation (Pearson and Clair, 1998). Crisis can result from employees’ misconducts in the
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2018
• #Regulation and Compliance
Making the Wait Worthwhile: Experiments on the Effect of Queueing on Consumption
Customers spend a significant amount of time waiting in lines, however, the effect of waiting in a line on consumption decisions is not known. Existing literature indicates waiting results in
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2018
• #Customer Satisfaction
Trust No One. Verify Everything: Bitcoin
Alongside money, trust is inevitably an important part of society’s existence. The system works because we trust it to work. And yet, so much our lives are lived in constant dis-trust such as fear
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2018
• #Public Interest
Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay
People typically demand more to relinquish a good they own than they would be willing to pay to acquire the good. This phenomenon is known as the endowment effect (Kahneman, Knetsch, and Thaler,
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2018
• #Customer Service
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Cause-related marketing (CRM) efforts (e.g., contributing a portion of sales to charities) enhance purchase intentions (Henderson & Arora, 2010), while donation amount that CRM garners (Elfenbein &
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2018
• #Philanthropy
Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing
Research has established that people perceive minds in a variety of objects and along two dimensions: agency referring to the capacity to plan and act, and experience referring to the capacity to
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2018
• #Public Interest
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
Humor is a common executional tactic in advertising (Eisend 2009). Given that humor affects impression formation in interindividual settings (Greengross, Martin, and Miller 2012), we propose that
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2018
• #Advertising Standards