Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
In product packaging, size labels provide semantic information indicating the relative magnitude of a product, and color influences consumer perceptions in both physical and physiological ways (i.e.,
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2018
• #Product Quality
The Impact of Product Type on Disposal Intentions
Despite early suggestions that product characteristics might play a significant role at the stage of disposition (Jacoby, Berning, and Dietvorst 1977), extant research focused largely on the impact
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2018
• #Product Quality
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
One co-author’s mother cheerily donates her clothing to a local charity and revels in her quarterly yard sales. She reports her deep affinity for the environment and avoidance of waste, akin to the
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2018
• #Environmental Impact
Corporate Social Responsibility and Dishonest Consumer Behavior
Increasingly, organizations are proclaiming their values by taking stands on controversial social issues. These actions often take the form of corporate social responsibility (CSR). However, little
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Parallel Practices of Visual Domination and Subversion
Volunteer tourism is seen as a form of good will tourism (Sin 2009), appealing to those who want to make a difference whilst travelling. Despite growing scrutiny over this utopian framing of
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2018
• #Movement: NGO
When Do People Learn More from Others’ Prosocial Behavior? A Meta-Analysis of Prosocial Modeling Effect
Prosocial behavior is contagious, such that prior work has shown people (across all ages) rely on social examples –whether and what others contribute – as guides of their own prosocial decisions.
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2018
• #Movement: Human Rights
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
There has been a recent trend in charitable giving, in which increasing number of donors are requesting that their donations be used for a specific initiative, instead of being directed to a
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2018
• #Philanthropy
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences
Research suggests that consumers seek masculine or feminine choices to reinforce their gender identities (Debevec and Iyer 1986; Grohmann 2009). But, is the entire allure of a masculine or a feminine
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2018
• #Ethical Lifestyle