Cueing Backwards: Attention Processes In Multi-Attribute Choices
Marketers are naturally interested in biasing purchase decision in their favor. This can either be achieved bottom-up, biasing the choice between different alternatives, or top-down, influencing the
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2018
• #Marketing
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Narrative transportation is the sensation of being physically relocated (“transported”) into a story (Green and Brock 2000). Narrative transportation is posited to robustly and positively affect
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2018
• #Marketing Messaging
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Consider two individuals contemplating the purchase of a new laptop computer. Both are interested in the same specific brand and model. While one individual comes across a product review stating that
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2018
• #Risk Management
Just Let the “New me” do it: How Anticipated Temporal Landmarks Cause Procrastination
Moments that elicit feelings of a “fresh start” have been shown to spur goal initiation. However, successful goal pursuit requires not only goal initiation but also persistent effort investment
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2018
• #Awareness
Social Sharing of Negative Emotions in Virtual Travel Communities
Virtual communities offer a social environment in which several emotional processes take place. After a collective emotional event, such as a terrorist attack, these communities can provide
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2018
• #Community Relations
Disgusting? No, Just Different! Understanding Consumer Skepticism Towards Sustainable Food Innovations
Though desperately needed, consumers reject sustainable consumption alternatives which deviate far from the norm. Labgrown meat and insectbased meat substitutes, for instance, could revolutionize the
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2018
• #Food Standards
Deprivation of Control and the Phonetic Appeal of Brand Names
People must often respond to control threats of different nature in their daily lives: mundane (e.g., stockout) or tragic (e.g., natural disaster), negative (e.g., flight delay) or positive (e.g.,
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2018
• #Personal Choice
Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages
In a world of connected devices and technology, consumers are opening their homes to artificial intelligence (AI) devices, such as Google Home, Amazon Echo and HomePod. These devices are changing the
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2018
• #Technological Advancement