An Examination of Korean Consumers' Sentiments Toward Technology-Based Business Practices
Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the
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04/16/2018
• #Ethical Lifestyle
Measuring the effectiveness of technology-based marketing strategies from the consumer perspective
Purpose – Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent
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10/14/2019
• #Marketing
Technology-Based Marketing Strategies Through the Consumer Lens: How Might Perceptions of Ethicality and Effectiveness Interrelate
Today, digital technologies are being routinely incorporated within most companies' marketing strategies, and ongoing advancements mean that marketers are increasingly challenged as to which ones to
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01/20/2020
• #Marketing
Ethical Attribute and Brand Concept Congruity Enhances Brand Evaluations
Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal
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12/11/2019
• #Corporate Image and PR
The Effect of Customer Relationship Management on Brand Loyalty: A Case Study on the Body Shop Indonesia’s Customers
This study aims to analyze the benefits of Customer Relationship Management (CRM) on Brand Loyalty for cosmetic consumers of The Body Shop Indonesia. The main idea of CRM is to share benefits to
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03/10/2020
• #Customer Service
Segmenting Fitness Center Customers: Leveraging Perceived Ethicality for Enhanced Loyalty, Trust, and Word-of-Mouth Communication
In an era marked by a growing emphasis on business ethics and sustainability, fitness centers face a compelling need to align their practices with their members’ perceived ethical values. To
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11/20/2023
• #Business Practices
Asymmetries and opportunities: Power and inequality in Fairtrade wine global production networks
Fairtrade is changing. The hegemonic certified system, governed by Fairtrade International, has seen some high-profile withdrawals by major processors and retailers in recent months, which is leading
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07/13/2018
• #Fair Trade
Ethical and unethical food. Social representations among Finnish, Danish and Italian students
The consumption of ethical food is an area of major growth. The aim of the current study was to identify ethical concerns regarding food. University students (N = 403) from Finland, Denmark and Italy
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04/01/2011
• #Food Standards