The Elaboration of Ethical Brand Crises on Social Media
A crisis is a severe occurrence in the life of an organization threatening its own existence (Coombs 2007). Crises that breach the ethical values of a brand can impair the root values of the company.
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2016
• #Marketing Messaging
EMPREENDEDORISMO SUSTENTÁVEL E O TRIPLE BOTTOM LINE: MAPEANDO A LITERATURA INTERNACIONAL
Sustainable entrepreneurship recently emerged as a theme in entrepreneurship studies. Thus, in the present paper the goal is to map the international production about sustainable entrepreneurship by
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06/03/2018
• #Movement: Globalisation
Meta-Analysis of the Research About Mooc During 2013-2014
The first MOOC (Massive Open Online Course) was launched in 2008 in Canada. Since then these new model of online education has proliferated around the world and sparked many interesting and often
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01/30/2015
• #Legislation
THE MEDIATING ROLE OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN THE RELATIONSHIP BETWEEN MATERIAL VALUES, CONSUMER CYNICISM AND PRODUCT/SERVICE QUALITY
This paper aims to analyze the mediating role of corporates’ social and environmental responsibility in the relationship between material values, consumer cynicism, and product/ service quality. In
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05/18/2021
• #Consumer Activism
Understanding social enterprise: theory and practice. 2nd edition
The emergence of social enterprises over the past 35 years has been an exciting and significant development in the economy at a local, national and international level. How should we understand the
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11/14/2015
• #Social Benefit
Chinese College Students’ Attitudes towards Animal Welfare
Understanding the attitude of stakeholders towards animals is critical for the development and improvement of animal welfare in a country. College students from veterinary, animal, and life sciences
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01/10/2022
• #Movement: Animal Rights
Making cause-related corporate social responsibility (CSR) count in holiday accommodation choice
We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment
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01/01/2019
• #Community Relations
Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion
Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality,
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11/24/2023
• #Food Standards