The Relationship Between Sports Consumers' Brand Satisfaction and Brand Loyalty: Brand Trust, Brand Affect and the Mediation Effect of Brand Image
Many companies, especially in the sportswear sector, conduct various researches to ensure the satisfaction of their current consumers, to increase their customer potential and to ensure brand loyalty
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12/31/2020
• #Customer Satisfaction
Cosmetic company commitment to the international organization for standardization (ISO) as a private authority regime
This research discusses the ISO private authority regime with a focus on the ISO 14001 series issues regarding the environmental management system at the cosmetics company The Body Shop. The aim of
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11/17/2023
• #Environment and Nature
Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being
Income inequality negatively impacts people’s subjective well-being, social relationships, and health (e.g. Alesina et al. 2004; Oishi et al. 2011; Oshio and Kobayashi 2010). Different mechanisms
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2018
• #Economic Empowerment
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
Online reviews often exhibit less consensus, wherein reviewers disagree on aspects of product performance. Research on the effect of review consensus exhibits mixed results (e.g., Zhu and Zhang
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2018
• #Product Quality
Rituals Enhance Self-Brand Connection: The Role of Time Perception
“Twist, Lick, Dunk!” Although Oreo has never explicitly recognized these three special actions as a brand ritual, it does educate consumers to perform a series of fixed and sequential behaviors
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2018
• #Marketing
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Premium promotion, which is widely adopted by retailers, involves offering a free product or service to consumers if they purchase certain products and services (D’Astous and Jacob 2002). Previous
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2018
• #Marketing
Anchors as Midpoints: It’s Not the Size of the Adjustment That Counts, It’s The Direction
People’s estimates of unknown quantities are tethered to values they have previously considered, a phenomenon known as anchoring (Tversky & Kahneman, 1974). Previous research has attributed
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Doing Worse by Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous
In recent years, much research has focused on the impact of CSR on business activity, showing that by investing in CSR companies can “do well by doing good” (Chernev & Blair, 2015;Du,
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