Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Economic exchanges such as negotiations, ultimatum games, and deception games are characterized as mixed-motive interactions in which individuals must decide when to focus on their self-interested
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2018
• #Social Division
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
Marketers widely use the image of a smile to create a positive impression among consumers. The well-known interpersonal benefits of a smile could lead one to believe that a smile always conveys
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2018
• #Advertising Standards
Analyzing the Perception of Experiential Luxury Consumption of Millennials on Instagram: A New Methodological Approach
Luxury consumption has been extensively researched, primarily looking at the consumption of material goods, but has neglected experiential luxury consumption. In fact, millennials, the new upcoming
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2018
• #Social Commerce
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Modern luxury research draws upon the concept of conspicuous consumption, the act of publicly displaying luxury goods as a means of showing-off one’s wealth (Veblen, 1899). Millennials are
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2018
• #Marketing
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
There is widespread agreement that firms and brands benefit from fostering a reputation for innovativeness. For example, past research has documented a variety of ways in which a reputation for
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2018
• #Corporate Image and PR
Two-by-Two: Categorical Thinking About Continuous Bivariate Data
Most variables that companies care about are continuous in nature, but they are often analyzed categorically. For instance, consider Rogers’ (1962) innovation adoption curve, one of the most
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How Mortality Salience Shapes Consumers’ Responses to Brands
Consumers are frequently exposed to death-related information (e.g., news about terrorist attacks, natural disasters), which may make their mortality salient (MS; Greenberg et al. 1990). Yet, the
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2018
• #Marketing
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Firms and research have recognized the importance of investigating what makes WOM persuasive (e.g., Homburg, Ehm, and Artz 2015; Rosario et al. 2016). In particular, several studies have suggested
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2018
• #Marketing Messaging