The Best of Both Worlds: Androgyny in Consumer Choice
The marketplace is awash with masculine or feminine brands and products designed to appeal specifically to men or women (Grohmann 2009; Yan 2016). Are such binary appeals truly effective, or might
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Shared Values, Trust, and Consumers’ Deference to Experts
Consumers develop expertise in some areas (Alba and Hutchinson 1987), but are necessarily ignorant in others and must defer to experts. Deference creates a trust problem because others often have
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2018
• #Public Trust
When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
Autonomous products are on the rise. Partly or fully autonomous products fulfill tasks and make decisions in more and more domains, where the consumer has previously executed actions manually. It is
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2018
• #Technological Advancement
Does a Blurry Background Make a High Roller? The Effects of Blurry Versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior
Blurry backgrounds are now ubiquitous in visual ads and in the design of apps and websites. Various online businesses adopted blurry backgrounds in their commercial webpage with blurry backgrounds
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2018
• #Marketing
Attribution of Authenticity:The Benefits of Self-Disclosure of Unfavorable Information
In the 2016 U.S. presidential election, questions of authenticity loomed large (Sergent, 2016; Szalai, 2016; Talbot-Zorn & Marz, 2016; Zimmer, 2016; Zogby, 2016). We suggest that when a person
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2018
• #Personal Choice
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
Previews, ranging from movie trailers to music samplers, commonly preface the consumption of extended multimedia experiences such as movies, television shows, and music. Given the ubiquity of such
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2018
• #Media Reporting
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Across the world, holding strong materialistic values is associated with reduced subjective well-being. The common inference is that higher levels of consumer materialism uniformly lead to lower
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2018
• #Ethical Culture
Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information
Although the types of front-of-package (FOP) nutrition labels that best engage and influence consumers’ product evaluations and decision-making processes are still poorly understood (Newman,
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2018
• #Product Labeling