Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Social values, which represent society’s goals, ideals, and conceptions of preferred states (Kahle 1996), are dynamic and always changing. Thus, a continuous understanding of changes in values over
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The Impostor Syndrome from Luxury Consumption
Luxury brands symbolize cultural ideals and signal desirable qualities such as power, influence, and success, which embody individuals’ aspirations and vision of their ideal selves (Belk 1998).
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When High-End Designers Partner with Low-Cost Retailers: Bridging the Access Gap
When high-end designers work with low-cost retailers to create co-branded collections (e.g., Karl Lagerfeld for H&M), such alliances are referred to as designer-for-retailer collaborations. Though
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2018
• #Product Quality
Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products
Resource scarcity has been a very pervasive phenomenon and plays an important role in consumer behavior. To date, plenty of research has examined the consequences of resource scarcity (Mehta and Zhu
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2018
• #Research and Development
The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value
Popular products are often thought of as being popular for a particular reason. Consumers may come up with different reasons to assess a popular product’s subjective value. This value may express
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2018
• #Marketing
Shopping For Freedom: Moroccan Women’s Experience In Supermarkets
Contemporary conceptualizations of consumer freedom rely on a Western view of the autonomous self (e.g. Arnould 2007). The idealized free agent has the capacity of choice and is the ultimate source
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2018
• #Culture and Lifestyle
Gossip: How the Relationship with the Source Shapes the Retransmission of Personal Content
Consumers love gossiping about celebrities. It is a big part of our social interaction and is all over the media, both mainstream and social. The influence of celebrities in consumer’s lives is
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2018
• #Media Reporting
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Marketers use a variety of sensory appeals to communicate about their brands to consumers (Krishna 2012), but these may not be equally efficacious across consumers. We investigate whether basic
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2018
• #Culture and Lifestyle