Effects of Affective Language on Perceived Helpfulness of Online Reviews
Online communities that give their members the opportunity to rate and review products and services, like Yelp, Trip Advisor, Epinions, are highly valuable in helping consumers navigate through the
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2018
• #Media Reporting
The Effect of Identity Conflict on Price Sensitivity
Social identity has been identified as an important driver of consumer decision making (Reed et al. 2012). Although existing literature has extensively examined the effect of single identity on
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2018
• #Price Fixing
Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases
Most people, most of the time, would prefer to have more information rather than less. Information generally leads to better decisions and hence greater utility (Stigler 1961). When individuals
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2018
• #Marketing Messaging
Understanding the Framing of Recommendations
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research
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2018
• #Customer Satisfaction
Major or Minor: When Foreign Language Increases versus Decreases Cheating
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty,
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I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
While research on the formation of consumer attitudes often focuses on the evaluation of product and service attributes, Gawronski, Bodenhausen & Becker (2007) suggest the self-concept is possibly
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2018
• #Marketing
How Do Platform-Based Networks Shape Systemic Value Creation through Experiences?
Understanding how to create valuable experiences for consumers and firms has been a priority for marketing researchers and practitioners (Lemon and Verhoef, 2016) as experiences are increasingly
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2018
• #Marketing
Trapped in the Rabbit Hole: Life History Strategies Modulate the Impact of Mild Stress on Hedonic Consumption
The current research tests how and when consumer life history strategies (LHS) – short-term, reward-sensitive (fast) vs. long-term, goal-oriented (slow) foci- might drive food related decision
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2018
• #Health and Safety