Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping
Intended Contribution to Knowledge: Online shopping has become a common practice among consumers worldwide (Nielsen, 2017). Since the transactions over the internet take place without personal
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2018
• #Advertising Standards
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
Literature foundations: Consumer research studies how we attribute meaning to commodities and bring them into our lives (Belk 1988, Miller 2008). Through singularization, commodities take on meaning
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2018
• #ESG
Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles
Cause-related marketing (CM) is a type of sponsoring activity whereby firms, for a limited period of time, donate a certain amount of the sales price of the firm’s product or revenue to a specific
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2018
• #Corporate Giving
Time-of-Day Effects on Consumers’ Social Media Engagement
Imagine that it is early in the morning and you have a couple of minutes to spend on Twitter. Which article would you “like” more: an article that guarantees a fun time with its catchy title or
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2018
• #Marketing Messaging
A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory
Due to the scale, scope, and complexity of its impact, digital technology has been referred to as the fourth industrial revolution (Schwab, 2017). Researchers have called for a better understanding
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2018
• #Technological Advancement
Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping
What comes to your mind when you think of the brand name Mini Cooper or Grand Cherokee? Physical size would probably be among the first few associations that come to mind - Mini Cooper is physically
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2018
• #Marketing Messaging
Predicting Memory-Based Consumer Choices from Recall and Preferences
Consumers often need to make choices when some or all of the information relevant to the decision is not physically present. To deal with this, they need to retrieve the necessary information from
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2018
• #Personal Choice
Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions
Using marketing promotions to attract customers is so prevalent that it takes something special for a given promotion to stand out (Kalwani and Yim 1992). In the Internet age, firms can ensure that a
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2018
• #Marketing