Foods for Sharing: The Social Value of Handmade Foods
Mass-manufactured foods are ubiquitous in busy daily life. However, consumers still search for food products with handmade feature (Pieniak, Perezcueto, and Verbeke 2009). Market surveys and academic
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2018
• #Marketing
Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility
Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou
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2018
• #Consumer Activism
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always
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2018
• #Research and Development
Show Me More! Powerlessness Drives Variety Seeking
People play different power roles every day. A stern boss who runs a company may be a docile son in the presence of his parents; a tender wife at home can turn into a tough professor when supervising
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2018
• #Movement: Consumer Rights
To Trace is to Trust: From Product Traceability to Brand Trust
As consumers become more conscious of and concerned with the ingredients that constitute their products and how their purchases can impact the environment, they are paying more attention to the
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2018
• #Research and Development
Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment
The decision to invest in a stock entails uncertainty. Prior work shows that people intuitively distinguish two independent dimensions of uncertainty: (i) “epistemic” uncertainty that is seen as
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2018
• #Investor Activism
The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image
“Luxury” is typically defined partly by its premium pricing (Bain and Co. 2014; Grossman & Shapiro 1998; Kim & Ko 2010). Theories on luxury management emphasize that consumers draw inferences on
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2018
• #Marketing
Unexpected Benefit Framing: Impact of Framing a Benefit as Unexpected on Product Desire
Companies commonly perform pre-launch product testing. During such product testing, brands could learn that the product can deliver originally unintended benefits. We explore how brands should frame
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2018
• #New Products and Services