A Meta-Analysis on the Endowment Effect in Experiments
While the discussion on the phenomenon of endowment effect has been on-going, it is surprising that few meta-analyses have examined this phenomenon exclusively. Three previous meta-analyses have
Read More »
2018
• #Consumer Protection
Dehumanization: Coping with Embarrassment in Consumer Purchases
Consumers often find themselves in encounters with service providers that can spark feelings of embarrassment. For example, they may need to speak to a pharmacist or a doctor about an embarrassing
Read More »
2018
• #Customer Service
A Complete Consumer Journey: Tracking Motivation in the Marketplace
Traditional models of shopper motivation assume that a consumer arrives at a store with a particular goal in mind and shops according to that goal. As a result, the majority of studies on in-store
Read More »
2018
• #Customer Satisfaction
How The Past Shapes The Present: The Assimilation of Enjoyment to Similar Past Experiences
Throughout their lives, consumers sample experiential products (e.g., movies, coffee). Obviously, the type and number of experiences that consumers accumulate varies greatly. Some gather a great
Read More »
2018
• #Product Quality
Attentional Breadth Affects In-Store Exploration and Unplanned Purchasing
Maximizing shoppers’ in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes
Read More »
2018
• #Marketing
Love Is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Brand elements have been shown to impact perceptions of things even unrelated to the brand or product such as the consumer’s environment (Rahinel and Nelson 2016) and group identity (Torelli et al.
Read More »
2018
• #Marketing
Decisional Conflict Predicts Myopia
Despite the integral role conflict plays in the subjective experience of self-control decisions, most work investigating conflict does not measure it directly. In the present paper, we use
Read More »
2018
• #Personal Choice
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Glossiness describes how much the surface of an object reflects light in a specular (i.e. mirror-like) way (Nicodemus et al. 1977). Notwithstanding the importance of glossiness in product design,
Read More »
2018
• #Marketing