The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
Imagine that you’re attending a morning meeting and are offered an assortment of pastries: muffins, donuts, and brownies. While deciding whether to indulge in one of these tempting options you
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2018
• #Health and Safety
The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor
We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the
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2018
• #Consumer Activism
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
For consumers, sometimes the future may be very salient, while other times it may not be (Shipp, Edwards and Lambert 2009). Future focus is critical to self-control, as one cannot self-regulate
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2018
• #Consumer Activism
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
People often face issues and domains that they do not understand. As such, people are often dependent on experts to manage complex issues (Deci and Ryan 1985; Iyengar and Lepper 2000). In the context
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2018
• #Consumer Protection
Neural Pattern Similarity Reveals Brand Equity
Memory about a brand is associated with memory about the category of the brand’s product (Hutchinson, 1983). Consequently, when thinking about products in that category, that brand is likely to be
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Round it up: Preference Exists for Rounded Totals (PERT)
In recent years, charitable giving has stagnated. In the US, on average individuals only donate about 2% of their annual disposable income, a level of contribution that has remained fairly constant
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2018
• #Customer Service
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A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Though parallels to interpersonal relationships are drawn to explain various facets of consumer-brand relationships, seldom focus has been shown on explaining the nature of trust and its role in
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2018
• #Public Interest
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Personalization (i.e., tailoring products and services to individual consumer needs) is central to many successful businesses (Kavadias, Ladas, and Loch 2016). Research on personalization has
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2018
• #Marketing