When Lack of Belonging Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Consumers increasingly report feeling disconnected from others. They live farther from family, belong to fewer social groups, and are more likely to live alone than ever before (Pew Research Center
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2018
• #CSR Monitoring and Auditing
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Anthropomorphism – the attribution of human characteristics to nonhuman objects – is a popular marketing strategy used for various products (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo
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2018
• #Community Relations
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Born to Shop? A Genetic Component of Deal Proneness
Price discounts, cents-off coupons, and other retail sales promotions have been found capable of eliciting strong consumer enthusiasm. Research on this sales promotion enthusiasm has shown that
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2018
• #Culture and Lifestyle
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The Psychological Impact of Annuities: Can Pension Payout Choice Influence Health Behavior?
Across the world, a growing number of people face the important financial decision whether to take out their pension in the form of a one-time lump-sum payment or as monthly income, also referred to
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2018
• #Pollution
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
In the context of FMCGs, consumers often arrive at the store with a choice of a product in mind. Their task then is to find their already chosen product among the products present at the point of
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2018
• #Defective Products
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Consumers’ Journey into Access-Based Consumption: A Narrative Analysis Approach
Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated
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2018
• #Environmental Impact
The Self-Bolstering Effects of Repeated Affirmations Over Time
Should you listen again to that song you have been listening to on repeat, or should you listen to different song? We make consumption choices like this on a daily basis without really knowing if
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2018
• #Customer Protection
Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth
Research on the Persuasion Knowledge Model (PKM) (Friestad and Wright 1994) has documented many negative responses to persuasion attempts (Isaac and Grayson 2017), including lower attitudes towards
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2018
• #Activism