The Psychology of Fun: Inquiry into Consumers’ Fun Experiences
One prominent pleasure construct that plays a vital role in people’s consumption is fun. The experience of “having fun” is ubiquitous among today’s consumers, who spend considerable amounts
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2018
• #Culture and Lifestyle
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Donations of both time and money are critical for societal wellbeing: in 2013, the dollar estimate of the annual volunteered time in the U.S. was $167 billion and the total monetary donations were
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2018
• #Philanthropy
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Formally defined as discretionary business practices and contributions of corporate resources intended to improve societal well-being (Korschun, Bhattacharya, and Swain 2014); corporate social
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2018
• #CSR Practice
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When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
Over the past decade, online peer review platforms have played a major role in shaping consumer choice. Eliciting and displaying online reviews has become a priority for many firms as part of their
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2018
• #Consumer Protection
Spreading of Alternatives Without a Perception of Choice
Choosing a product changes a consumer’s attitudes toward it. Brehm (1956) classically demonstrated this by asking consumers to first rate several products, and then choose between two they had
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2018
• #Customer Satisfaction
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More than Just a Number: The Negative Effect of 100% Claims
Many product labels include numerical claims. Consumers interpret these claims in different ways, beyond their numerical value. Non-round numbers, for example, are considered more informative and
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2018
• #Product Labeling
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising
Consumers are increasingly confronted with dynamically moving stimuli in commercials, video games and virtual reality. Although the effect of physical (near vs. far) and psychological (concrete vs.
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2018
• #Marketing
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Consumers often make consumption choices on the basis of estimates, rather than actual temporal or monetary costs. Frequently, marketers interchangeably use “less than” vs. “not more than”
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2018
• #Marketing Messaging