Brand Movement
For three decades, consumer research has paid a great deal of attention to the role of brands in fostering social formations such as subcultures, communities, and publics. Some of these formations
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2018
• #Consumer Activism
Doing Worse But Feeling Better: Consequences of Collective Choice
Consumer decisions are often made together with other people (Davis 1976). Nonetheless, marketing scholars typically investigate consumers as independent individuals who chose alone, leaving joint
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2018
• #Consumer Protection
A Study on Influencing Factors and Challenges of Ethics in Business in Indian Context
In order to survive and grow in the market, moral values are one thing which must be taken into consideration along with the vision set up by Organization. From a business point of view each and
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10/28/2023
• #Corporate Governance
Business Risks in COVID-19 Crisis Dataset Modeling: Regulatory vs. Marketing Tools of Risk Management
The research aims to identify the most promising regulatory and marketing tools for business risk management in the COVID-19 crisis and develop recommendations for improving the practice of these
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10/31/2023
• #Risk Management
Through the looking glass: The factors that influence consumer trust and distrust in brands
This paper aims to identify the factors responsible for creating brand trust and brand distrust among consumers. It uses a grounded theory approach to guide the conduct and analysis of 20
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09/27/2018
• #Corporate Governance
O impacto da reputação por inovação nos [The impact of inovation reputation to consumers]consumidores
In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to
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12/21/2018
• #Business Practices
For 'getting it' : an ethnographic study of co-operative schools
The marketisation of the educational sector continues to shape educational provision, policy and practice on a worldwide scale (Apple, 2001; Ball, 2008; Giroux, 2004), ostensibly providing
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09/26/2016
• #Corporate Social Responsibility
Understanding the commercial field of sustainability communications
The commercial field of sustainability communications encompasses ground previously demarcated between the fields of Corporate Social Responsibility on the one hand, and marketing, advertising and
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08/01/2013
• #Corporate Social Responsibility