Non-Normative Influence of Self-Decided Prices on Product-Related Inferences
Price is a key factor in consumer decision making (Adaval and Monroe, 2002; De Langhe et al., 2014). From a purely economic perspective, consumers should be willing to buy a product if the value that
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2018
• #Marketing
A Salience Theory of Three Exposure Effects
We propose and support a salience theory of exposure effects which posits that repeated exposure influences evaluations by increasing salience, the relative quality of standing out in relation to
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2018
• #Advertising Standards
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions
Consumers are quick to say that maintaining privacy in an increasingly digital world is more and more difficult (Pilot). Yet recent research (Mourey) suggests that consumers are more sensitive to
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2018
• #Public Trust
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
The prevalence of rumors is a common phenomenon in today’s world and spreading rapidly as more and more consumers adapt to the digital world of the internet and social media. Our research
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2018
• #User Specified
Preferences for Insight and Effort Differ across Domains and Audiences
A creative process is “the sequence of thoughts and actions that lead to a novel, adaptive production” (Lubart 2001, 295). Narratives of the creative process can enhance the perceived quality of
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2018
• #Research and Development
Linguistic Antecedents of Anthropomorphism
In consumer research, humanlike form has been regarded as the prerequisite for anthropomorphism (Hur, Koo, and Hofmann, 2015; Kim, Peng Chen, and Zhang, 2016). Given that activation of knowledge
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2018
• #Ethical Lifestyle
“Yes, I Can” or “No, I Can’t” – Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
In the real world, consumers often draw up a shopping list by recalling brand names. Lynch Jr and Srull (1982) classified such choice options as “memory-based”. If consumers cannot recall a
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2018
• #Marketing
Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing
With trust so central to the function and success of home sharing, this research proposes that trust is best established through interplay of trust entities. However, apart from literature detailing
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2018
• #Public Trust