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To Touch or Not to Touch?: How Touch Influences Decision Confidence
An unfortunate reality of online shopping is that people do not have the opportunity to touch the actual products. When choosing between different options online, people often wish that they could
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2018
• #Marketing
How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign
Corporate Social Responsibility (CSR) literature has documented that running a pro-social campaign provides indirect benefits to companies such as higher purchase likelihood and better perceived
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The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive
According to The Largest U.S. Charities, released by Forbes (Forbes 2017), more than half of the top 50 charities in the US use red, blue, or both in their logos. Despite this widespread use of red
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2018
• #Marketing
With or Without You: How Second Person Pronouns Engage Listeners
What makes cultural products popular? Could products that literally speak to “you” be more engaging? Academics have long been interested in whether the use of second person pronouns (e.g., you,
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2018
• #Marketing Messaging
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How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Consumers face numerous food choices that impact the wellbeing of themselves, the environment, and society. One such issue which is starting to receive greater attention is that of food waste. Nearly
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2018
• #Food Standards
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Past word of mouth (WOM) research typically finds that, if consumers share WOM with others, it tends to be consistent with actual perceptions (Berger 2014). Thus, a negative consumption experience,
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An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
In consumer research literature, voluntary simplicity is generally understood as a non-materialistic or an anti-materialistic lifestyle. Our study of Polish simplifiers stands in contrast to this
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2018
• #Culture and Lifestyle
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Do Altruistic Individuals “Share” More Contents on Social Media?
The power of video contents to “go viral” has sparked much interest in managerial and academic circles. Despite the prevalence of the “Share” function in almost all online social network
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2018
• #Media Reporting