Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities
Incorporating corporate social responsibility (CSR) in the positioning of corporate brands has become widespread. However, CSR initiatives may be suboptimal in their long-term effects if they only
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09/27/2013
• #Corporate Image and PR
Care, Ethics, and Social Enterprise Meet Global Café Culture
Melbourne has become a striking gastronomic metropolis, known for one of the world’s most acclaimed coffee cultures and an artfully aestheticized, hipster-friendly café scene. The city is also
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2021
• #Ethical Culture
The mirror of consumption: Celebritization, developmental consumption and the shifting cultural politics of fair trade
This paper explores the shifting cultural politics of development as expressed in the changing narratives and discursive transparencies of fair trade marketing tactics in the UK. Pursued through what
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12/21/2008
• #Fair Trade
Corporate Social Responsibility In Germany And Other Countries
The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this
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The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude
Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce. Thus, the objective of this study is
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03/03/2022
• #CSR Practice
The Rhetoric of Corporate Identity: Corporate Social Responsibility, Creating Shared Value, and Globalization
In today's global political and media climate, the stakes are high for corporations, local or otherwise, to create and maintain an `ethical' perception of not only their daily business activities and
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07/07/2014
• #Corporate Social Responsibility
Corporate social responsibility, stakeholder trust and organizational outcomes
Growing numbers of firms are engaging with Corporate Social Responsibility (CSR), that is, they are extending their decision-making beyond short-term maximization of profits to address the social and
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Analysing the Internationalization of Co-operatives
As a result of processes of economic globalization, co-operatives, likeother businesses, are coming under increased competitive pressures andfacing new market opportunities. As a result,
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01/2009
• #Globalisation