The Impact of CSR Efforts on Firm Performance in the Energy Sector
The purpose of this research was to investigate the relationship between Corporate Social Responsibility (CSR) and the financial performance for publicly-traded firms operating in the energy sector.
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07/01/2017
• #Corporate Social Responsibility
Corporate Social Responsibility in the con- text of Small and Medium-sized Enterprises: Designing CSR4UTOOL for SMEs in Finland
This thesis project focuses on creating development ideas for a corporate social responsibility tool, CSR4UTOOL. The aim of the development ideas is to make the tool more suitable for small and
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2017
• #CSR Practice
Reconciling demands of conscience: a grounded theory of consumer behaviour in the Fairtrade context
Fairtrade is a trading partnership which contributes to sustainable development by offering better conditions while safeguarding the rights of marginalised producers in the global South. This study
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2014
• #Fair Trade
Business ethics, corporate social responsibility, and brand attitudes: An exploratory study
It is important to understand the relative importance of business ethics and social responsibility in determining brand attitudes. However, there has been a failure in prior research to differentiate
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02/01/2019
• #Corporate Social Responsibility
A Holistic Framework of Corporate Website Favourability
This paper extends the current knowledge of corporate website favourability (CWF) bydeveloping a comprehensive conceptual model of its influence on corporate image, corporatereputation, loyalty and
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08/21/2019
• #Corporate Image and PR
An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities
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02/26/2017
• #Advertising Standards
Monsters Look Different in the Light: Generation Z and Fourth Wave Feminism: An Ethnodrama
This poststructural feminist study troubled historical feminist erasure and non-linear history in language and human perceptions to frame the analysis of fourth wave feminism through the lens of
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2021
• #Movement: Globalisation
AN EVALUATION ON CREATING SUSTAINABILITY AWARENESS THROUGH SPONSORSHIP ADVERTISEMENTS FROM A CORPORATE MARKETING PERSPECTIVE
The corporations, as of brands, strive to fulfill their responsibilities in the eyes of their stakeholders via various means and act to strengthen their images and improve their reputations.
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09/19/2019
• #Corporate Image and PR