Ethics of ambivalence in corporate branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between
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01/10/2018
• #Environmental Impact
Description of the development of the LabVIEW instantaneous emissions estimation software for use in the urban environment project air quality work package
This Working Paper describes the development of the current LabVIEW software programme used to extract On-Board Diagnostic (OBD) signals from vehicles. LabVIEW is a graphical programming language
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2007
• #Research and Development
Ethical branding and corporate reputation
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not
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12/01/2005
• #Ethical Lifestyle
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows
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03/2019
• #Marketing Messaging
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UNESCO’s tangible and intangible cultural heritage: Sustainable development perspectives
The United Nations Educational, Scientific and Cultural Organization (UNESCO) 2003 Convention for the Safeguarding of the Intangible Cultural Heritage has not only introduced a conceptual and
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2020
• #Litigation
HUMAN CAPITAL: A LEARNING PROCESS ON ENVIRONMENTAL COMMUNITY BY USING THE APPRECIATION INFLUENCE CONTROL TECHNIQUE
This study focuses on the learning process by applying the Appreciation Influence Control (AIC) process e to the environmental projects in a community (Define problem, articulate the goals and
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06/13/2013
• #CSR Practice
Trust Erosion During Industry-Wide Crises: The Central Role of Consumer Legitimacy Judgement
Widespread unethical corporate misconduct in an industry triggers industry-wide crises. This research investigates how industry misconduct affects consumers’ trust in the industry, by
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08/03/2020
• #Business Practices
The Significance of Ethics in Business
The field of business ethics has been involved for many decades, but a widely accepted ethical perspective on the discipline has yet to be established. Academics also built valuable science-based
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01/2018
• #Corporate Governance