The “Healthy=Lighter” Heuristic
Prior research suggests that consumers rely mostly on heuristic-based decision making when it comes to food related decisions (Wansink and Chandon 2014). For instance, a “health=expensive”
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2018
• #Health and Safety
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Focused and defocused attention has been shown to foster novel product ideas (Ansburg and Hill 2003; Friedman, Fishbach, Förster and Werth, 2003; Nijstad, De Dreu, Rietzschel and Baas 2010) but how
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2018
• #New Products and Services
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
The attraction effect describes a phenomenon where the addition of a third option (i.e., a decoy) to a set containing two alternatives (target and competitor) enhances the choice of the alternative
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2018
• #Competitiveness
“Once? No. Twenty times? Sure!” Uncertainty and precommitment in Social Dilemmas
In many real-world social dilemmas, interdependent actors must decide whether to invest in preventive measures against uncertain losses. For example, when consumers decide whether to get the flu shot
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2018
• #Special Interests
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Recent research in persuasion has distinguished between “narrative” processing, evoked by stories, and “analytical” processing, evoked by facts (Escalas 2007). In practice, consumers often
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2018
• #Marketing Messaging
If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Consumers frequently share experiences online for self-presentation purposes (Schau and Gilly 2003). Social benefits of such sharing are realized when others provide explicit feedback (likes and
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2018
• #Customer Satisfaction
Inequality and Market (In)efficiency
Despite generally high rates of inequality, individuals have a tendency to underestimate the level of wealth inequality in their nation (Norton and Ariely, 2011). These inaccurate perceptions
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2018
• #Social Impact
Attention to Missing Information: The Effect of Novel Disclosure Methods
People and organizations frequently withhold information that, if made public, might impact their cause. Rational people–should– view withheld information as a sign that another party may have
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2018
• #Transparency