With Great Power Comes Financial Responsibility: The Effect of Power on Saving
The savings rate among the poor is very low. Approximately 10% of all U.S. households, most of which live in poverty, lack formal saving tools (Bertrand, Mullainathan and Shafir 2006). Without banks,
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2013
• #Economic Empowerment
Beating the Market: Competitive Mindset and the Allure of Unintended Value
Consumers often encounter marketing offers that can potentially be construed as valuable opportunities, such as products on sale, loyalty programs, rebate offers, and various promotions. However, the
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2013
• #Value for Money
Competitive Mindset: Does Scarcity Call for Selfishness?
Scarcity is a prevalent condition that characterizes human existence. Mankind has regularly experienced periods of famine and draught (Chakravarthy and Booth 2004), modern economies often must cope
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2013
• #Social Impact
The Comparative Mindset and Managerial Decision Making: Theory Extensions and Boundary Conditions
Previous research on the comparative mindset effect suggests that consumer purchases often involve three sequential steps (Xu and Wyer 2007; 2008). First, they decide whether-to-choose, then they
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Justification Mindset: How Hedonic versus Utilitarian Purchase Influences Subsequent Choice
Consumers make both hedonic and utilitarian choices. Generally, hedonic choices are guided by pleasure-seeking goals and are more pleasurable than utilitarian ones, which are often guided by
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2013
• #Personal Choice
A Review of Ethical Consciousness (EC) and Organic food Choice: A Ripe opportunity to communicate with the market
Ethical consumption is a phenomena reflected by consumers all across the world. The issue of sustainable development and sustainable living has the idea of sustainable or ethical consumption at its
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01/31/2018
• #Ethical Lifestyle
The Manager and Love: Evoking a Loving Inquiry in a Group Setting
Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and
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06/24/2024
• #CSR Practice
Asserting Integration through Nostalgic Discourses: Acculturation to an International Community
The concept of nostalgia has played an important role in consumer research for the last decades. Its main conceptualization is one of “bitter-sweet” feelings of longing for a past considered as
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2013
• #Culture and Lifestyle