Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity
Studies on the relationship between materialism and life satisfaction have produced contradictory findings across cultural settings. There is little theory to suggest the reason(s) materialism is
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Hardening My Heart: Persuasion Knowledge and Emotion Regulation
Consumers do not passively process marketing influence attempts, but rather use persuasion schemas to interpret, resist, and reject persuasion (Campbell and Kirmani 2000; Friestad and Wright 1994).
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2013
• #Marketing Messaging
Empathy-Neglect in Embarrassment-Avoidance: Observations from an Outsider
As consumers, we often forgo opportunities to help ourselves and others in order to avoid embarrassment. Our fear of embarrassment prevents us from admitting we do not know how a product works such
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2013
• #Consumer Protection
The Interplay Effect of Embarrassment and Agentic Communal Orientation on Consumer Behavior
Embarrassment is an experience that nearly everyone is familiar with. It occurs “whenever an individual is felt or have projected incompatible definitions of himself before those present”
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2013
• #Personal Choice
Proud to Belong or Proudly Different? Contrasting Effects of Incidental Pride on Conformity
Pride is as an emotional response to success or achievement (Lazarus 1991; MacInnis and Patrick 2006; Mukhopadhyay and Johar 2007), in which the self is attributed as having achieved an important
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2013
• #Culture and Lifestyle
Naive or Savvy: How Credible Are Online Reviews for Credence Services?
Online reviews allow consumers to share information about their service experiences with other consumers. Theoretically, sharing this information should reduce market information asymmetries between
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2013
• #Consumer Protection
The Content and Impact of Mobile Versus Desktop Reviews
Although there is a growing body of research on the content and impact of word-of-mouth on consumer behavior, little is known about differences between mobile and traditional desktop reviews. Recent
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2013
• #Consumer Activism
When Do People Talk About and Why?
People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought
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