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Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf
Stratification in Qatar and UAE occurs both within these nations and between these nations as well as between the countries of origin of its non-citizen residents who make up 80 to 85 percent of Read More »
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Imago Animi Sermo Est – Speech is the Mirror of the Mind: The Effect of Vocal Expression on Preferences
The marketplace affords consumers different modes by which to express their preference. These include, but are not limited to, pressing a button, noting something on paper, and vocal expressions. New Read More »
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One of Each: Variety Seeking to Avoid Choice Difficulty
When consumers are faced with a choice conflict from information overload, they use heuristics and non-compensatory choice processes, such as elimination-by-aspects and conjuctive models, to reduce Read More »
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On Metacognition and Culture
Metacognitive experiences have an important impact on judgment and decision-making. How difficult information is to process, for example, influences liking (Reber, Winkielman, and Schwarz, 1998), Read More »
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Thinking That Choices Reflect the Self Leads to Maximizing Behavior
Consumers must often employ one of two goals when making choices. They can satisfice and seek any option that meets some minimum standard, or they can maximize and attempt to find the best possible Read More »
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Living in a Material World: The Role of Materialism in Consumer Confidence & Well-Being
In 2008, America entered its worst recession since the Great Depression. Two perspectives were offered as the proper response to lead the country out of that state: the recovery perspective and the Read More »
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When the Going Gets Tough the Materialistic Go Shopping: Materialism and Consumption Response to Stress
Recent consumer research has examined the influence of existential insecurity on a variety of consumption-related behaviors. Drawing upon Terror Management Theory, this research suggests that in Read More »
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Social Stratification and the Materialism Label: The Retention of Racial Inequities between Black and White Consumers in South Africa
We begin from the observation that, in English-speaking societies, “materialistic” is an epithet. The moral polarity that results – materialism (sin) versus spirituality (virtue) – is clearly Read More »
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