Do Weight Watchers Want More Options? How Activating Self-Regulatory Concerns Triggers the Need for Variety
In daily life food variety has become omnipresent. When dining out or grocery shopping consumers can select between a variety of different dishes and products. On the upside, these strategies
Read More »
2013
• #Personal Choice
Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters
Prior research views restrained eaters’ self-regulation of food consumption as an effortful, conscious desire to limit their food consumption, and thus control their physiological urges to consume
Read More »
2013
• #Personal Choice
Renegotiating the patriarchal bargain and the embodiment of womanhood
This research explores how migrant women use consumption to renegotiate their culturally construed gendered identity and related bodily representations. Central to this renegotiation is the
Read More »
2013
• #Discrimination
Religiosity and acculturation through apparel consumption amongst North African migrant women in France
Migration challenges the cultural, religious and social values associated with consumption for both the migrant and the recipient society. Previous studies have tended to focus on multi-cultural
Read More »
The Halal Nail Polish: Religion and Body Politics in the Marketplace
In January 2013 the Polish cosmetic company Inglot introduced the first ever halal nail polish, the O2M line of breathable nail enamel. Wearing nail polish is a contentious issue for pious Muslim
Read More »
2013
• #Culture and Lifestyle
Constructing Identity through Cultural and Ancient Interpretations of the Female Body
In societies undergoing modernity, how do women use consumption to negotiate the contrasting cultural values of tradition and modernity when their own bodies are held to be sacred (Agnew, 1997;
Read More »
2013
• #Culture and Lifestyle
Self-Affirmation has the Power to Offset the Harmful Effects of Money Reminders
Self-affirmation, which encourages people to ponder why their core values are important to them, promotes a broad-minded, big picture perspective of the self, and enhances psychological resources of
Read More »
2013
• #Social Impact
Less about Me, More about You: How Self-Affirmation Changes Word-of-Mouth Intentions for the Self versus Others
Previous literature on WOM has focused on consumers’ communications about their own experiences (Berger and Schwartz 2011; Dichter 1966; Dye 2000), however, consumers may also talk about others’
Read More »
2013
• #Marketing Messaging