Unit Asking: A Method to Boost Donations and Beyond
Raising charitable donations requires considerable time and effort. In the U.S., for example, it costs over $50 billion each year to raise roughly $300 billion in individual donations (Greenfield,
Read More »
2013
• #Philanthropy
The Maximizing Mindset
Getting the best is great. It has been advocated as ideal in almost every domain of life. In business, companies strive to become the most competitive in the market. In education, students are
Read More »
2013
• #Social Impact
The Negative Consequences of Empowering Consumers and Employees
Gone are the days of managers acting as sole decision-makers in strategic choices. Increasingly, managers “outsource” some decisions – from creating advertisements to deciding on mission
Read More »
2013
• #Employee Satisfaction
La vie en Rose at the top? Why Positive (Negative) Information goes Up (Down) in a Hierarchy
A key concern for marketers, both in academia and practice, is understanding when and why positive and negative product information spreads through word-of-mouth (WOM). Indeed, positive WOM often
Read More »
2013
• #Marketing Messaging
The Altruistic Side of Sharing: Giving Misery Company by Sharing Personal Negative Experiences
Why do people so often share negative personal information (e.g. a fight with a spouse, a miserable product experience) when research shows focusing on one’s own or another’s negative personal
Read More »
2013
• #Awareness
The Selfish Side of Sharing: Effects of Need for Control on Advice Giving
Consumers’ purchasing decisions are often influenced by information provided by others in the form of advice (Cheema and Kaikati 2010; De Bruyn and Lilien 2008; Fitzsimons and Lehmann 2004).
Read More »
2013
• #Personal Choice
The Acuity of Vice: Goal Conflict Improves Visual Sensitivity to Portion Size Changes
There is a broad consensus that the rise in the obesity epidemic in the past several decades has been driven more by overeating (increased calorie intake) than by expending fewer calories (Ludwig
Read More »
2013
• #Food Standards
The Role of Reactance in Responses to One-Sided Advertisements: How Health-Related Appeals Backfire among Restrained Eaters
In this research we explore consumer attitudes toward one-sided appeals that present only the negative aspects of consuming indulgent food and determine how these attitudes influence subsequent food
Read More »
2013
• #Advertising Standards