Happiness from Ordinary and Extraordinary Experiences
How should we invest our finite resources to maximize our happiness? One influential stream of literature finds that experiential purchases bring greater happiness than material purchases (e.g., Van
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2013
• #Culture and Lifestyle
Too Impatient to Smell the Roses: Exposure to Fast Food Brands Impedes Happiness
Innovative products and services offering convenience, speed, and temporal efficiency have brought remarkable changes to the use of time in our society. While we used to wait for weeks or months for
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2013
• #Ethical Lifestyle
Is Variety the Spice of Love?
Relationship partners do many things together. They eat dinner, watch television, discuss their days, and potentially even take art classes or travel. Different couples, however, vary in the variety
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2013
• #Personal Choice
Power and Brand Compatibility in Close Relationships: A Dyadic Investigation
Although consumers often evaluate, purchase, and consume brands in the presence of others, relatively little is known about the role that brand preferences play in close relationships. To fill this
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2013
• #Culture and Lifestyle
The Rewarding Nature of Matchmaking
At some point, most people have made matches between others, from grabbing and introducing two strangers at a party to brokering romantic connections; even if not matchmakers themselves, many people
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2013
• #Social Impact
How do Friends and Strangers Interpret Shared Experiences? Synchrony as Relationship-Bolstering or Experience-Heightening
People spend the vast majority of their waking time interacting with others, whether casual acquaintances or intimate partners (Kahneman et al. 2004; Leary et al. 1994). We intentionally spend time
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2013
• #Social Impact
Acknowledging Consumer Gratitude: Leveraging the Voice of the Consumer to Increase Loyalty
When consumers’ purchase experiences end in dissatisfaction, complaints are often triggered and most customer-oriented firms invest heavily in recovery with hopes of addressing their complaints and
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2013
• #Customer Satisfaction
The Effects of Consumer Vulnerability on Service Evaluations and Wellbeing Outcomes
Working with a large health service provider, we explore the effects of consumer vulnerability on post-service failure evaluations, outcomes, and behaviors. First, we introduce an individual-level,
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2013
• #Customer Protection