Smart Phones, Bad Decisions? The Impact of In-store Mobile Technology Use on Consumer Decisions
A critical topic of interest to marketers, in-store decision making is common for many consumers (Inman and Winer 1998). One understudied factor impacting consumer decisions are mobile technologies
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2013
• #Marketing Messaging
Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis
Marshalling empirical insights from three empirical studies, this work unveils the heterogeneous nature of front-line employees’ (FLEs) corporate brand construals. Our insights contest corporate
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July 2021
• #Employee Monitoring
The Effect of Goal Progress Salience Cues in Effortful Consumer Domains: An Implicit Theory Perspective
Consumers are faced with a plethora of products and services that provide cues to mark progress (called goal progress salience or GPS cues). Several firms endeavor to provide indications of progress
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2013
• #Personal Choice
Customized Assembly: How Does Effort Influence the Value of To-be-assembled Products?
Consumers often invest effort by participating in the production of products. Customized product assembly, for example, involves making a series of product composition choices while investing
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2013
• #New Products and Services
Earning Luckiness: The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes
Prior research on loyalty programs has examined how structural and motivational features affect consumer behavior within program confines (Bagchi and Li 2011; Dréze and Nunes 2009; Kivetz 2005;
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2013
• #Marketing
Doing it Hard Way: Low Personal Control Drives Preference for High-Effort Products
Get stronger, healthier, skinnier, smarter, and cleaner with less work. Such messaging is hard to escape in today’s marketplace. At every turn, a product promises to help us improve in a variety of
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2013
• #Personal Choice
Temporal Decay, Reinstatement, and Debiasing of Self-Deception
Research on the individual psychology of ethical decision making tends to take a “one-shot” approach by examining the effect of one or more specific variables on one subsequent unethical act, or
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2013
• #Ethical Culture
Time, Money, and Morality
It seems a day doesn’t go by without some unethical behavior by a politician, movie star, professional athlete, or high-ranking executive splashing the cover of newspapers. Although less
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2013
• #Ethical Culture