To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Savings and Spending
Reducing spending in the present requires the combination of being both motivated to provide for one’s future self (valuing the future) and actively considering long-term implications of one’s
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02/18/2015
• #Financial Management
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
The notion that renewal is possible and offers individuals an opportunity to improve themselves has long been endorsed by our culture. For example, many religious groups engage in ritual purification
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2013
• #Personal Choice
From Fan to Fat?: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy
Sport watching is more popular than ever: 108 million Americans watched the 2013 NFL Super Bowl and 2.2 billion people watched the 2010 FIFA soccer World Cup. Using archival and experimental data, we
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2013
• #Public Health
The Nearly Winning Effect
Prior research on goal gradient theory has shown that one’s motivational drive associated with a reward intensifies with increasing advancement toward the reward (Hull 1983). These findings raise
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2013
• #Awareness
BYOB: Bringing Your Own Shopping Bags Leads to Indulging Yourself and the Environment
As concerns about climate change and resource availability become more central in the public discourse, the use of reusable grocery bags has been strongly promoted as an environmentally and socially
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2013
• #Ethical Lifestyle
Digital Shopping: What You Need to Consider
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed
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2013
• #New Products and Services
The Wireless Good Samaritan: Pro-social Behavior in Mobile Networks
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et
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2013
• #Culture and Lifestyle
So Close, Yet So Far Away: The Influence of Temporal Distance on Mobile Promotion Redemption during a Shopping Experience
Consumers have traditionally been exposed to price promotions either before entering a store or at the moment of choice (Blattberg, Briesch, and Fox 1995). Yet, with the proliferation of consumer
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2013
• #Marketing