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Article
Self-Affirmation Can Enable Goal Disengagement
Research indicates that affirming core values helps to bolster the legitimacy of the self and promotes reacting with equanimity to threats to self-regard. Self-affirmed people accept information Read More »
Article
The Role of Goal Engagement in Self-Regulation
One of the ways to frame goal engagement is through a simple but elegant two category model, distinguishing between promotion and prevention self-regulatory orientations. Prior research has shown Read More »
Article
What I Haven’t Done Can’t Hurt Me: The Effects of Imagined Future Failure on Goal Disengagement
Prior research has identified a phenomenon called the “What-the-Hell Effect” in which consumers who experience initial goal failure respond with goal disengagement, and enact further counter-goal Read More »
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Making an Impact on the Self: How Sounds and Colors Increase Goal Engagement
Imagine completing a form to indicate how much money you want to donate to charity. Now imagine that, for some reason, you receive a bright orange pen to complete this form. Would this visually Read More »
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From Waste to Delicacy – Collective Innovation in Food Disposition Practices Through Blogging
A significant amount of food produced ends up as waste. It has been estimated that up to a half of all food purchased by households is thrown away (Imeche.org 2013). This is alarming from the point Read More »
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Emerging Market (Sub)Systems and Consumption Field Refinement
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualize the development of market systems on a mid-range (or meso-) level; secondly, we spell Read More »
Article
Postmodern Cultural Complexities: The Two Worlds on Cuba Street
This paper presents a Design Research project investigating the cultural worlds found on Cuba Street in Wellington, New Zealand. The work demonstrates that the known culture of Cuba in the geographic Read More »
Article
Turning to Brands When Close Others Turn Away: The Hydraulic Relation between Social Support and Brand Reliance
The findings of the four studies showed that social support was inversely influence individual’s brand choice that low social support should predict more brand reliance, particularly for those who Read More »
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