Stigma is a known impediment to identity expression and identity work (Goffman, 1963; Snow and Anderson, 1987). By examining four discontinued television (TV) series varying in cultural stigma
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This research investigates the relationship between different types of consumer planning and resource constraint. The connection between resource constraint and planning has been acknowledged in
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As people try to spend their money in ways that maximize their happiness, they need to trade off investments in experiential versus material purchases. Past research has shown that money allocated to
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This article examines how consumers forecast their future spare money, or “financial slack.” Although consumers generally think that both their income and expenses will rise in the future, they
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People shape their lives through the decisions that they make. Whether these choices produce beneficial or detrimental outcomes for the decision maker largely depends on the decision process itself.
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Consumers pursue numerous goals that are linked to particular time frames. Might one's likelihood of agreeing to pursue a goal fluctuate even if nothing about the goal's objective features changes,
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Consumers regularly make decisions about the timing of their consumption. For instance, they decide how fast to ship an online purchase, when to take vacations, or when to make a large purchase.
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Durable goods provide not only immediate benefits but also an extended stream of benefits over their usage duration. Consumers often face situations where they have to make purchase decisions for
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