Using Bibliometrics to Evaluate the Journal of Consumer Research: Suggested Future Consumer Research Directions
The academic discipline of consumer research continues to develop and grow. Many recent trends offer to enrich and enliven the field in almost endless ways, and a renewed sense of the field’s scope
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2013
• #Research and Development
Cognition, Culture and Consumption in the Afterlife
Consumer behavior theory is grounded in the here and now, yet consumers may be influenced by beliefs concerning the hereafter. How might our theories be altered, if consumer projections of the
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2013
• #Culture and Lifestyle
Wanting What Almost Wasn’t: Counterfactual Reflection Heightens Valuation of Branded Products
Apple and Google were started in garages. Fedex took off with $27,000 in winnings at a Vegas blackjack table. Southwest was conceived on a cocktail napkin. The story behind a brand has always been
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2013
• #Corporate Image
Feeling Entitled Because of Who You Are
Consumer behavior is driven in part by feelings of entitlement. Particularly when selecting goods and services that are not necessities, consumers may reward themselves with particularly desirable
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2013
• #Personal Choice
Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy
A great deal of research has tested the effect of argument quality—or message strength—on persuasion (for reviews see Petty & Wegener, 1998; Petty, Rucker, Bizer, & Cacioppo, 2004). This vast
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Implementing Intuitive Decisions
Deliberative decision strategies have historically been considered the surest path to sound decisions, but recent evidence suggests that intuitive strategies may be equally effective. By relying upon
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2013
• #Culture and Lifestyle
Factionalized Fatshionistas: Dynamics within Collectives of Stigmatized Consumers Engaged in Marketplace Change Efforts
Consumer researchers have typically studied stigmatized consumers as individuals facing powerlessness, constrained product choices, discrimination in customer service, and higher risk in market
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2013
• #Movement: Consumer Rights
The End of Stigma? Understanding the Dynamics of Legitimization in the Context of TV Series Consumption
This research focuses on the consumption practices and meanings associated with television series. Specifically, we investigate the tensions in consumer narratives arising from traditionally
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2013
• #Culture and Lifestyle