Default Effects Under Pay-What-You-Want: Evidence from the Field
Pay-what-you-want pricing is a flexible pricing system which allows consumers to pay any price they want, typically including very small amounts or even $0. A classically selfish consumer might be
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2013
• #Consumer Protection
The Development of the Mindful Consumption Process through the Sufficiency Economy
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful
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01/2013
• #Ethical Lifestyle
Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media
Consumer attention has long been known to influence evaluations of, and responses to, advertising stimuli in meaningful ways (e.g., Krugman, 1971; Morrison & Dainoff, 1972). Indeed, behavioral
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2013
• #Marketing
Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan
The purpose of this study is to analyze Japanese consumers' decision-making processes for environmentally friendly products. Using consumers' market and non-market behavior after the Great East Japan
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10/2013
• #Social Benefit
Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships
The consequences of infidelity are detrimental to the continuity of romantic relationships. In order to shield themselves against temptations, individuals who are committed to a relationship devalue
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2013
• #Marketing
The Effect of Construal Level on Consumers’ Anticipations Involving Ethical Behavior
Despite the many lapses in ethical behavior that have attracted widespread attention in recent years, little is known about the cognitive processes that shape people’s (un)ethical behavior and
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2013
• #Ethical Culture
Faking It with Luxury Counterfeit Products: How Social Feedback Can Make Us More or Less Dishonest
Purchase of counterfeit luxury goods is a worldwide phenomenon. Past research in marketing has mostly focused on why consumers purchase counterfeit luxury goods (e.g., Han, Nunes, and Dreze
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2013
• #Consumer Activism
What Hiding Reveals: Ironic Effects of Withholding Information
Imagine being asked about your recreational drug habits by your employer, and realizing that in order to be completely truthful you’ll have to admit that you have occasionally indulged. In four
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2013
• #Data Protection