The Unlikely Middle: Overestimation of Most and Least Likely Outcomes
Assessing of the probability of future outcomes is central to most forward-looking behaviors, from an investor assessing the risk of a portfolio to a consumer assessing how a currently available
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(Over-)Optimism in Two-stage Choice
When facing multiple choice options, decision-makers often adopt a two-stage choice strategy. Specifically, they first select some options to form a consideration set (the screening stage), and then
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2013
• #Awareness
Known Unknowns in Judgment and Choice
Many consumer judgments and choices are made under conditions of uncertainty—from budgeting, planning and contracting to investing and insuring. Such activities require not only predictions of
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2013
• #Consumer Protection
Distinguishing Two Forms of Consumer Uncertainty
Probability is a janus-faced concept. Probability can be conceptualized either as the quantification of stochastic events (aleatory uncertainty) or as subjective degrees of beliefs (epistemic
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2013
• #Consumer Protection
More Than Price? Exploring the Effects of Creativity and Price in Advertising
Even though advertising creativity has shown to be of importance for advertising effectiveness little research has tested it in relation to other marketing strategies. This paper explores the effects
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2013
• #Advertising Standards
The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience
Mega-sporting events like the Olympic Games, the Soccer World Cup finals, or the Super Bowl have become high-profile global consumption phenomena that attract the attention of massive spectator
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2013
• #Social Impact
Gender and Sexual Experiences of Tourism
“Although prostitution may involve an immoral exploitation of human beings (Hirschman 1991; Truong 1990), and sex slavery certainly does so (Aisbett and Malan 1993; Hornblower 1993; Sherrill 1993),
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Social Conflict and Consumption: A Meta-Analytical Perspective
This study sketches out the conceptual contours of “consumption-mediated social conflict”. Building on theoretical groundwork from sociology and conceptual synthesis of 13 original consumer
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2013
• #Social Impact