Cobrand-harm Crises and Consumers Attributions of Responsibility
Although product-harm crises are addressed in solo-brand contexts (e.g., Lei, Dawar, & Gürhan-Canli 2012) and cobranding research is growing, consumer response to negative cobrand events is not
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2013
• #Product Quality
The Impact of Sequence Disruptions on Order Effects in Choice: A Script Theoretical Perspective
Consumer choices are typically presented in a sequence, and the presentation order has been observed to have an effect on choice where items first (primacy effect) and last (recency effect) in the
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2013
• #Marketing
The Effect of Money Priming on Consumers’ Choice
Previous research has revealed the significance of money cues on people’s behaviors and thoughts in diverse domains: People primed with money, compared with the control participants, persisted
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2013
• #Personal Choice
Embodied Cognition and Social Consumption: Self-Regulating Temperature through Social Products and Behaviors
Extant embodied cognition research suggests that individuals can reduce a perceived lack of interpersonal warmth by substituting physical warmth, and vice versa. We suggest that this behavior is
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September 2013
• #Culture and Lifestyle
Commitment To Virtuous Behaviors - How Self-Control Shapes Commitment To Near Versus Distant Behaviors
Virtuous behaviors are behaviors that people believe they ought to do, but might find them difficult (Ein-Gar, Goldenberg, & Sagiv, 2013; Read, Loewenstein, & Kalyanaraman, 1999).
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2013
• #Ethical Lifestyle
Retail Shopper Confusion: An Explanation of Avoidance Behavior at the Point-of-Sale
To introduce the new construct of retail shopper confusion (RSC), the authors demonstrate, in three studies, that: (1) properties of the environment, including variety, novelty, complexity, and
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01/2013
• #Customer Satisfaction
The Means to Justify the End: How the Way in Which Decisions to Intervene Are Communicated to Users Can Combat Cyber Harassment in Social Media
Cyber harassment does not only have harmful effects for social network sites, because victims tend to exit the service (Avery 2010; Martin and Smith 2008), but the emotional distress brought on by
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2013
• #Data Protection
Selfish or Selfless? On the Signal Value of Emotion in Altruistic Behavior
Emotions are both a motivating force and a consequence of consumer prosocial behavior. The debate over whether people are truly altruistic has often focused on the direction of emotion that someone
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