Benefiting from Inequity Promotes Prosociality
People care about fairness. In our interpersonal relationships, we strive to maintain an equitable balance of costs and benefits (Fiske, 1991), and even in economic games with strangers people are
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2013
• #Social Impact
Signaling Virtue: Charitable Behaviors under Consumer Elective Pricing
People want to be seen as kind, fair, and generous, and that goal influences their decision-making. Pay-what-you-want pricing highlights those goals by allowing consumers’ to express their social
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2013
• #Awareness
Powering Up with Indirect Reciprocity in a Large-Scale Field Experiment
The evolution of cooperation via indirect reciprocity has been a topic of great interest in recent years. Mathematical models and computer simulations have demonstrated the power of indirect
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Beauty in a Bottle: Package Aesthetics Cues Efficacy Beliefs of Product Performance
While consumers often shop in outlets with large product assortments, having no prior experience or knowledge to predict a product’s efficacy can pose a significant challenge at the point of
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10/2023
• #Consumer Protection
Does Imbalanced Spending Sabotage Our Happiness? Moderating Influence of Time vs. Money
Consumers prefer to maintain a balance in how they spend money and time among different categories because both are critical but limited resources (Wertenbroch and Dhar 2000; Sheldon, Cummins, and
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2013
• #Consumer Protection
Motivated Recall and the “Rosy View” in Retrospective Evaluations
Academics and stand up comics alike have noted the sometimes extraordinary divergence of retrospective evaluations from an actual experience. Academics, for their part, have presented ample evidence
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2013
• #Culture and Lifestyle
The Valuation of Imagined Future Achievement
The concept of potential is central to a number of decisions, ranging from organizational hiring, to athletic recruiting, to the evaluation of artistic performances. While potential may often be
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10/15/2013
• #Education and Training
Re-Fashioning Kate: The Making of a Celebrity Princess Brand
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the
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10/2013
• #Culture and Lifestyle