The Impact of Fear on Emotional Brand Attachment
The current research investigates the role of fear in the creation of emotional attachment to a brand. Previous research examining the influence of incidental negative emotions on brand evaluations
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01/29/2014
• #Corporate Image and PR
Strategies to Cope with Social Identity Threats: Defending the Self without Sabotaging Self-Control
Consumers often encounter situations when important aspects of their identities are negatively evaluated and threatened. Imagine a sports fan who watches his beloved team lose to an objectively
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2013
• #Culture and Lifestyle
Loss Aversion Attenuates Under Time Pressure
It is well-established that people under time pressure make decisions that are of inferior quality. But are there situations in which time pressure might improve decision quality? Prior research has
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2013
• #Risk Management
Towards an Integrative Theory of Anchoring: Evidence For a Selective Accessibility Mechanism Across Anchor Types
For a decade, anchoring has been thought to be the product of two distinct processes: (a) the underadjustment associated with the anchoring-and-adjustment heuristic, when individuals provide their
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2013
• #Marketing Messaging
Two-Stage Decisions Increase Preference for Hedonic Options
When choosing from multiple options, decision-makers may directly choose an option (single-stage decision), or initially shortlist a subset of options, and then choose an option from this shortlist
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09/2015
• #Marketing Messaging
How Time Flies When You’re Looking Forwards: Effects of Forward Progress Monitoring on Time Perception
Time perception is an integral part of daily life experience. However, people often have difficulty in estimating how long an experience lasts (Sackett, Meyvis, Nelson, Converse & Sackett, 2010).
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2013
• #Customer Satisfaction
Prominence versus Dominance: How Relationships between Alternatives Drive Decision Strategy and Choice
This article argues that the structure of a choice set can influence the extent to which consumers weight a given attribute. The results of seven experiments suggest that the relationship between
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12/01/2013
• #Marketing
The More Interest in the Product, the Merrier?
Studies have documented consumers’ everyday purchase-behavior as being influenced by the interest of others. Directionally mixed findings exist on the effect of others on one’s purchase behavior.
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2013
• #Personal Choice