Colour Me Morally: White and Black Products Influence Prosocial Behaviours
Television and movie characters who wear white clothes are the “good guys” and those who wear black ones are the “bad guys”. In the English language, “black-hearted” means wicked and
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2013
• #Culture and Lifestyle
How Do Predictions Affect Accuracy Perceptions? The Role of Depth of Information Analyses
Information is key to decision-making. However, seldom do consumers have the time or the ability to interpret information. Therefore, they often rely on forecasts that analysts (e.g., market
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Consumption and the Irish Recession: Tiger Tales of Consumer Abundance and Recession
In 2007 the global financial crisis led to a collapse of the Irish economy and ended the Celtic Tiger years (1995-2007). The recession took most people by surprise, and affected Irish consumers
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2013
• #Living Standards
Anticipating Regret When Making Investments in One’s Higher Education
This paper investigates the role that anticipated regret plays in investment decisions, particularly consumer education investment decisions. Regret is an emotion that plays a powerful role in
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2013
• #Personal Choice
Anticipating Variety Reduces Satiation from a Current Experience
There are many factors that influence our enjoyment and satiation from a current experience. Among them we have, the initial utility we derive from it (Coombs and Avrunin 1977), the objective
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2013
• #Culture and Lifestyle
All that Glitters is Gold: Conspicuous Sensory Consumption as a Means for Self-Worth Restoration
Sensory consumption is understood to be consumption of products or experiences that engages the senses of the consumer; a consumption experience that is processed through one or more of the five
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2013
• #Culture and Lifestyle
Choosing the More Effortful Option for Illusionary Self-Control
Consumers must often choose between giving into temptation and the pursuit of a higher-order, long-range goal (Hoch and Loewenstein 1991; Metcalfe and Mischel 1999). These dilemmas are especially
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2013
• #Personal Choice
Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as
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01/2013
• #Consumer Activism