Embodied Gentleness Effect: The Influence of Hand Movements on Food Preferences
Imagine that you have just finished some hand grip exercises, or you have just finished putting together a puzzle. You find some grapes and apples on the kitchen table. Which fruit would you choose
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2013
• #Ethical Lifestyle
Understanding through the Eyes of Others: Inferences Regarding Chosen and Forgone Products
Consumers often make inferences by observing the behavior of others in the marketplace. These inferences can provide important information for our own judgments (Asch 1956; Yaniv et al 2011) and
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2013
• #Marketing Messaging
Can’t See the Forest For the Trees: Increased Local Processing in Mass Customization Systems
Consumers never before had the opportunity to customize such a wide variety of products. An increasing number of companies are offering web-based services that allow customers to design their own
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2013
• #New Products and Services
Facial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavior
Faces provide insights into the traits and characters of individuals. For example, attractive individuals are often perceived (or stereotyped) as having more positive personality traits and
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2013
• #Marketing Messaging
The Effects of Ambient Light on Choices between Virtues and Vices
In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity
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2013
• #Ethical Lifestyle
Effects of Resource Scarcity on People’s Sense of Control
Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent
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2013
• #Living Standards
The Advertising of Experiences: Narrative Processing and the Importance of Consistency
The marketing literature has traditionally differentiated among products, services, and experiences (Nelson 1970, Darby and Karni 1973). Given that these types of goods differ in important
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2013
• #Marketing Messaging
When More Than One Negative Emotion is Elicited: How Suppressing or Expressing One Allows the Other to Raise its Ugly Head
An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human
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2013
• #Awareness