When Hungry People See Leaner Meals: Hunger Reduces Calorie Evaluations
Consumers may approach product choice when hungry, tired, aroused or distracted. Such motivational states have extensive effects on product judgment and choice, including increases in perceived
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2013
• #Public Health
Tipping Points in Consumer Choice: The Case of Collections
The classic account of escalation of commitment suggests that decision makers have a tendency to become locked into courses of action by throwing good money after bad in dealing with losing projects
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2013
• #Personal Choice
Quantity Aversion: Self-Control and Consumers’ Preference for Quality versus Quantity
Most spending decisions involve conflict in one form or another. Even ordinary decisions like whether to dine out or eat at home can create conflict. Research on self-control typically studies
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2013
• #Personal Choice
Giving Time vs . Giving Money: Which is Better for Moral Cleansing?
Time and money are both important but distinct concepts. Spending time allows one to feel personally connected to others (Mogilner and Aaker, 2009), and consider emotional meaning rather than
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Changing “Fate” Through Choices
When do consumers prefer consistency and when will they be more open to change and novel choice options? A large literature has investigated how aspects of the choice context and time horizon can
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2013
• #Personal Choice
Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Themselves From Moral Failures
Consumers can feel guilty about money, for instance, when they receive a product refund by stretching the truth or obtain a pay raise by exaggerating their contribution to a project. Given that
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2013
• #Social Impact
Temptation’s Itch: Goals, Self-Discourse and Money Management Practices While in a Debt Management Program
This study examines long-term consumer temptation. We chose the context of consumers enrolled in a debt management program (DMP) as their history of getting into debt, and relatively constrained
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2013
• #Consumer Protection
Natural Scarcity – What Makes A Product A Suitable Means For Status Signaling
From Stone Age pottery, to Renaissance paintings and modern luxury watches, there is strong evidence that using objects as status symbols is at the core of human behavior. This phenomenon has been
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2013
• #Ethical Lifestyle