The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of Consumers
Prior research has focused on firm level outcomes associated with corporate social responsibility (CSR) efforts, or a company’s activities and status related to its perceived societal or
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Framework for the Evaluation of Experiences Before Consumption: Self, Vividness, and Narrative
We present a framework that explains how consumers evaluate experiences before consumption, and how this evaluation differs from that of products. We suggest that experiences are evaluated closer to
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2013
• #Culture and Lifestyle
When The Right is Not so Rigid: Political Ideology And Charitable Giving Revisited
The mental rigidity of ideological conservatives, known as the rigidity-of-the-right, is well-documented. In their thorough review, Jost et al. (2003, 352) conclude that “by far the most convincing
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2013
• #Culture and Lifestyle
Social Comparison to Advertising Depictions: Exploring Advertising Practitioners’ Perspectives
Social comparison, proposed nearly 60 years ago by Festinger (1954) is defined as an evaluative process in which an individual compares himself or herself on some dimension to a target of comparison
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2013
• #Marketing Messaging
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
Consumers often rely on limited information that is readily available while neglecting missing information. Research has demonstrated that insensitivity to missing information results in
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2013
• #Consumer Protection
Exploring Quiet Quitting after Covid-19: A Systematic Research Review
Recent research has focused on quiet quitting, a form of organizational dissent, particularly since the onset of COVID-19 and the rise of remote work (Raso, 2023; Zuzelo, 2023, p.1). This study aimed
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04/01/2023
• #Executive Responsibility
Strong Attitudes Without Elaboration: The Threshold Difference Effect
Dweck, Chiu, and Hong (1995) identify two distinct implicit self-theories—entity vs. incremental theory. People who endorse entity theory (entity theorists) believe that their personal traits
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2013
• #Culture and Lifestyle
Why Do You Think They Do That? Consumer Elaboration in the Detection of Manipulative Intent and Its Consequences on Product Judgments
Consumer awareness of deception is important in order to effectively cope with marketers’ strategic attempts to unfairly influence them. Yet, in spite of the widespread prevalence of marketplace
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2013
• #Awareness