When Altruism is Perceived to be Rare, Would Materialists Buy Green?
The rising conflict between the growing sensitivity towards environmental concerns while living in a material world has interested consumer researchers and policy makers for some time. To date, the
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01/2013
• #Ethical Lifestyle
How Brands Shape Newness Perceptions
To be successful, innovations should be perceived as novel and different from existing alternatives (Gatignon and Xuereb 1997, Henard and Szymanski 2001). The handful of studies that explored the
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2013
• #Marketing
Depletion-as-Information: The Role of Feelings in Resource Depletion
The ego depletion model posits that the ability to exert selfcontrol relies on a limited resource of the self (Baumeister, Bratslavsky, Muraven, and Tice 1998). Consistent with this model, numerous
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2013
• #Risk Management
These Clothes Become You: Effects of Consumption on Social-Identification
It is well-recognized that people consume in ways that establish and express their self-identities (Belk 1988; Fournier 1998; McCracken 1989). We investigated if wearing, choosing, and receiving
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2013
• #Culture and Lifestyle
Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services by the Elderly
The study highlights an emerging market – the life history business – which enables people to preserve individual and family memory. These services are developing as their target clientele –
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2013
• #Culture and Lifestyle
Development and Validation of an Evaluation Difficulty Scale
Nowadays, people are confronted with an overload of choice alternatives. However, having a lot of options does not necessarily increase consumer satisfaction (e.g., Iyengar and Lepper 2000).
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2013
• #Customer Satisfaction
Set-Fit Effects in Choice
In five experiments, we show how the “fit” of an item with a set of similar items affects choice. We find that people have a notion of a set that fits together—one where all items are the same,
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2013
• #Personal Choice
The Diversification Paradox: How Lay Investors Perceive Risk and Covariance Information
With the development of employee savings plans and privatized retirement savings schemes, people with scant knowledge of finance routinely make risky decisions with dramatic implications for their
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2013
• #Financial Management