Getting Rid of Possessions to Get Back at People: Rejection and Consumer Disposal Choices
How do consumers react when they have acquired identity-linked products in order to associate with a specific group, only to later be rejected from this group? The present research seeks to answer
Read More »
2013
• #Social Impact
Culinary Culture, Gastrobrands and Identity Myths: ‘Nigella’, An Iconic Brand in the Baking
In his perceptive and persuasive rendering of the nature of consumer society and its obsession with fame and celebrity, McCracken (2005) states that “the celebrity world is one of the most potent
Read More »
2009
• #Marketing Messaging
The Change You Don’t See Coming: Nonconscious Consequences of Dynamic Transference in Consumer Contexts
Change blindness, the term referring to the phenomenon in which individuals fail to notice even substantial disruptions between an original stimulus and a subsequent altered version of that stimulus,
Read More »
2013
• #Business Practices
The Effects of Impulsivity on Perceptions of Prior Consumption
Extant research suggests that individuals will give in to indulgence when they perceive sufficient progress toward a regulatory goal (Fishbach and Dhar 2005; Mukhopadhyay, Sengupta, and Ramanathan
Read More »
2013
• #Culture and Lifestyle
How Can I Choose Not Knowing What You Choose? The Biasing Effect of Context When Consuming With Others
Individuals frequently utilize the behavior of others as a guide for their own (Baumeister, Hutton, and Tice 1989). As a result, consumers often model their own opinions and behavior – including
Read More »
2013
• #Business Practices
Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control
Read More »
2013
• #Education and Training
The Power of Weak Studies: Why the Synthesis of a Research Paper Matters
Multiple-study articles are the norm in behavioral research and the number of studies per article is increasing [Schimmack, 2012]. Since review practices dictate that all studies demonstrate
Read More »
2013
• #Research and Development
Secrets and Lies: How Consumers Manage the Flow of Ego-Threatening Information
Previous research suggests that consumers react negatively to price disparities (Feinberg, Krishna and Zhang 2002), view policies that produce them as unfair (Xia, Monroe and Cox 2004) and find the
Read More »
2013
• #Customer Protection