The Hedonic-Shift for Freebies: How Preference for Hedonic Options is Disproportionately Enhanced when Their Price Falls to Zero
Perhaps more than ever before, consumers are increasingly spending more and more of their time in consumptions that are completely free - think Facebook, Google, Wikipedia, etc. An important
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2013
• #Ethical Lifestyle
I Run to be Fit, You Run for Fame: Context Effects Affecting Self-Positivity in Judgments on Consumption Motives and Emotions
Many human judgments are comparative in nature (Mussweiler 2003). Consumers have been shown to judge themselves more positively (or less negatively) than others: a bias called self-positivity
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2013
• #Personal Choice
Time for the Sad and Money for the Happy? The Role of Social Approach on Consumer Willingness to Contribute Charitably
We propose that while past research has generally suggested that communals (vs. agentics) help more (Utz 2004), this will depend on the resource being sought (i.e., time vs. money; e.g., MacDonnell
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International Marketing Strategy for Lush Ltd. in India
This study explores the strategic considerations essential for Lush Ltd., a renowned British cosmetics retailer noted for its fresh, handmade, and ethically driven products, as it considers market
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05/12/2025
• #Corporate Initiative
The Dark Side of Product Visualization: Negative Effects of Imagery
Many websites allow consumers to upload their own pictures to the site, providing an appealing means for consumers to visualize product benefits. This is helpful in online shopping contexts and for
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2013
• #New Products and Services
Tens, Hundreds or Thousands? How Nutritional Information Numerosity Nonconsciously Affects Unhealthy Food Choices
Obesity is a growing problem in many areas around the globe. It is particularly an issue in the United States where nearly two-thirds of the population is overweight or obese (Flegal et al., 2012).
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2013
• #Public Health
Illusion of Variety: Poor Readability Enhances Perceived Variety
Experiencing variety is central to our well-being (Morales et al. 2005; Rolls et al. 1981; Schwartz 2004). Given its central role, how accurate can we tell whether there is greater or smaller variety
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2013
• #Marketing
What to Get and What to Give Up: Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks
In the current research, our main goal is to investigate the relative effectiveness of promotion- versus prevention-focused messages for different decision tasks and in the context of different type
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2013
• #Marketing