Generational Status as a Boundary Condition for Minority Targeting Strategies
In recent decades, many countries have witnessed a rapid increase of ethnic and cultural diversity within their population and understanding minority consumers has become a priority for marketers.
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Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations
Variety is an important attribute that impacts consumer preferences in the marketplace. This research contributes to the literature by examining the subtle effect of exposure to high variety on
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2013
• #New Products and Services
What a Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards
We argue that women's previously documented unresponsiveness to sexual primes when making economic decisions may be a consequence of the specific types of primes that have been used (i.e., visual
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Oct 10, 2013
• #Personal Choice
Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation
Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the
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2013
• #Customer Satisfaction
Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter?
Consumers are generally sensitive and averse to price increases but in order to maintain profitability, it may be unavoidable for a firm to increase prices of its products, for example due to
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2013
• #Product Quality
Transmedia Consumption Experiences (TCE): Patching as a Narrative Consumption Practice
Consuming media narratives has been an interest of socio-cultural branding, consumer culture theory, and literary theory scholars (e.g., Brown 2005; Brown, Kozinets, and Sherry 2003, Scott 1994).
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2013
• #Culture and Lifestyle
Feel Sorry for the Cake in Trash? The Effect of Food Types on Consumers’ Food Waste Perceptions
Over 30% of all the food produced in the US is wasted (US EPA 2010). The average US household generates food waste that costs up to $2,275 annually (Bloom 2011). Food waste presents a significant
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2013
• #Public Health
The Moderating Role of Self in the Persuasiveness of Visual Perspective
The effectiveness of visual communication depends on its stylistic properties (e.g., camera angle, orientation of an object, and visual perspective) (Yang et al. 2010). In this project, we will focus
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2013
• #Marketing Messaging