Consequences of Cultural Fluency
On the 4th of July, do Americans put more food on a patriotic plate? Can subtle exposure to traditional wedding photos make you more willing to buy an unrelated consumer product? In short, can
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2013
• #Ethical Lifestyle
Consumer Creativity in Product Design: The Effects of Providing a Default Product on Idea Generation
From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To
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2013
• #New Products and Services
An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, with Implications for Childhood Obesity
Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft
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2013
• #Advertising to children
Risky Business: The Negative Impact of Ambiguity on Risk Communications
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear
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2013
• #Data Protection
The Generative Consumer Can Make a Difference
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne
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2013
• #Social Benefit
A Selfless or Selfish Act: The Incidental Effect of Direction of Comparison on Prosocial Behavior
We propose that incidental direction of comparison is an important predictor of prosocial behavior. Direction of comparison can be downward or upward (being better or worse off than a comparison
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2013
• #Social Benefit
It’s not Just Numbers: Nutrition Information as Cultural Contaminant
France is worldwide known all over the world for its passion for cooking to such an extent that the French gastronomic meal has been recently declared as a world intangible heritage (UNESCO 2010).
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2013
• #Public Health
Does Living in New York City Make People Happy with Their Leisure Life?
Social and economic development has been accompanied by an increase in the variety of leisure activities available, ranging from sports and arts to countryside recreation and gaming. Making these
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2013
• #Social Impact