The Roles of Appropriateness and Relevance in Determining Reactions to Humor in Frontline Service Encounters
In The Experience Economy, Pine and Gilmore (1999) suggest that service firms can use humor to create a competitive edge. A humorous approach to provision has been discussed in services as disparate
Read More »
2013
• #Marketing Messaging
The Moderating Role of Regulatory Focus on the Social Modeling of Food Intake
Previous research on the social modeling of food intake has shown that individuals’ food consumption is strongly influenced by the food consumption of their eating companions, that is, individuals
Read More »
2013
• #Culture and Lifestyle
Positive Brand Inferences from Processing Disfluency
Despite the widespread use of acronyms in branding (e.g., IKEA, WWF), little is known in terms of how consumers perceive them. According to research on processing fluency, easy-to-pronounce acronyms
Read More »
2013
• #Corporate Image
Pleasure for a Moment, Functionality for a Lifetime
The pursuit of happiness is one of the most fundamental of all human motives. This motive is often translated in the acquisition of hedonic products. Hedonic products offer fun, pleasure,
Read More »
2013
• #Personal Choice
Cuing Consumer Identity Salience: The Moderating Role of Consumer Boundaries
Consumer cues are everywhere. Given that situational cues can momentarily activate associated identities and that once salient, these identities can subsequently influence behavior (e.g., Oyserman
Read More »
2013
• #Culture and Lifestyle
Revealing Painful Truths: The Impact of Friends on Self-Report of Health-Related Behavior
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the
Read More »
Oct 03, 2013
• #Opinion Polling and Statistics
Effect of Price Estimate Precision on Pre- and Post-Outcome Satisfaction
Recent research on the precision of provided anchors suggests that consumers adjust less when a provided anchor is represented on a fine-grained scale than on a coarse scale (Janiszewski & Uy
Read More »
2013
• #Product Quality
The Feeling of Learning and the Joy of Liking
Immeasurable in richness and overwhelming in immensity, the scale of New Media is of the grandest kind. To manage the deluge of incoming information and the trove of existing content, New Media firms
Read More »
2013
• #Ethical Lifestyle